Too Good to be True

I just tried this drink called Bai5. It's great. It's a sweet juice (actually it's only 4% juice so I'm not sure what to call it - it's a sweet drink). It's also supposedly good for you, as it uses 'coffee's secret superfruit.' Turns out the skin that shells a coffee bean is a fruit and its full of antioxidants, which modern marketing says is really good for me. I don't know why and it's too late to google it.

The bottle goes on to say that "Just one gram of Bai pure coffee fruit extract has the astonishing antioxidant power of 4,000 ORAC UNITS." (their all caps and bolding, not mine). I have no idea what ORAC UNITS are. It sounds like some power metric for a trading card game I would be playing if I were in the 5th grade.

What really struck me about the juice was its low calorie content. It has 5 calories per 8 fl oz, totaling a little over 10 calories for this significantly sweet 16.9 fl oz bottle. I checked the usual suspect; aspartame. It doesn't have any. The trick, ladies and gentlemen, is an ingredient heretofore unbeknownst to me: erythritol. It's now my new best friend, as through some heavy googling (i.e., ~5 minutes), the only negative side effect I could find was farts. And farting I have been. But hey. It's pleasure doing business with you erythritol.